The Prospectus.
A quiet-luxury pitch book, turned into a website — warm paper, gold leaf, hairline frames, and a serif with exactly one weight. Every rule on this page was lifted from the deck we present at our Business Opportunity Meetings, and every rule on this page is kept by the page itself.
Seven colors. No more.
Ink for the words, paper for the ground, gold for everything the eye should find first. One accent hue on the entire site — when everything is quiet, one color is enough.
Ink
Primary text — every word starts here.
Paper
The warm base. The page is never white.
Deep Paper
Deeper paper — footers, alternate ground.
Gold
The accent — eyebrows, numerals, borders.
Mid Gold
Strokes and shape outlines.
Light Gold
Captions and gradient highlights.
Hairline
Rules and corner ticks.
Two faces. One arrangement.
Marcellus announces; Jost explains. The serif carries a single weight, so hierarchy comes from size and from tracking — the smaller the words, the wider they stand.
Excellence, in building.
Warm paper. Gold leaf.
One serif, one weight.
Jost carries everything that is not a headline. It sits light at weight three hundred, runs a line height of 1.6, and holds copy to a comfortable measure. The serif above does the announcing; this face does the explaining — and if you are reading this without effort, the system is doing its job.
The tracking ladder
The loudest signal in the system: micro-labels stretch wide, display type barely moves. Each row below is set in its real class.
Four moves. One signature.
Each of these appears on every page of the site. And each one below is real — not a picture of the move, the move itself.
The eyebrow lockup
A Marcellus numeral, a hairline fading to nothing, a label tracked to .42em. Every section on the site opens with one — including all six on this page.
The gold turn
Three paths. One decision.
Ink states the premise; the gradient takes the turn. Exactly one gold span per headline, always the back half.
The framed plate
An inset gold hairline, a warm shadow, corner ticks, and a Ken Burns drift measured in half-minutes. Photography never sits bare on the paper.
The watermark numeral
Marcellus at watermark scale, five percent opacity, bleeding off the corner. The number brands the section; the copy stays legible over it.
Nothing moves without a reason.
One easing curve, small distances, and a standing rule that nothing decorative demands your attention twice. The proof is below — watch it once, then scroll away and back.
Every transition rides easeOutQuart — cubic-bezier(.22, .61, .36, 1). No springs, no bounce, no exceptions.
Content rises at most 32 pixels over .9 seconds the first time it enters view. Scroll back up and nothing replays.
Every plate runs a slow Ken Burns — scale 1.02 to 1.15 over roughly half a minute, alternating direction. Slow enough to miss, which is the point.
Counters climb to their value in 1.3 seconds, easeOutCubic, the moment the stat scrolls into view.
Ask your operating system for less motion and the reveals become instant, the drift stops, and every counter lands on its number immediately.
It counted to 2,007 the moment you arrived. It will not do it again.
This block rose thirty-two pixels to meet you — once.
Scroll away and back; it stays put. Reveals resolve over .9 seconds on easeOutQuart and never replay.
Nothing invented. Everything inherited.
This system was not designed for the website and then given a story. It was extracted, rule by rule, from the deck the agency presents at every Business Opportunity Meeting — the palette, the tracking, the frames, the pacing, all of it lifted from slides that had already done years of work in the room. The deck itself remains live; where the two ever disagree, the deck wins.
The previous site's design has been retired; its content is archived in the project docs. Everything worth keeping was carried forward onto this paper.
§ · The Prospectus — the design system of eibagency.com, derived from the EIB Agency Business Opportunity Meeting deck.